Friday, 22 March 2013

TheFirstSixMonths: #ifihadglass with Google

We were talking about success of Hi-Tech projects recently. Especially really innovative things that we've never used before, and thus there's always a chance that it may not work. Btw, it is estimated that 70% of the new things we use in 2018 have not been invented yet. Imagine! In the middle of it all, some smart guy asked if Google-Glass was a success. We all sighed it off, almost mocking his lack of knowledge on the fact that the product isn't even out yet. Two things happened: One I realised, actually I don't know far too many details on it either. Secondly, what brilliant marketing! As some are touting it to be something for which demand has been created pre the supply.

Interestingly, the Nightflier's also had stories about this new thing gaining interest. Handing over-

Sergey Brin demo-ed Project Glass during google I/O last year, it looked like another toy Google designed which would never see a consumer-centric campaign. But recently the #ifIhadglass campaign took off [so far 145K mentions, 5:1 sentiment ratio] I am fascinated by the sleek design and augmented technology features of Google Glass. Everyone is praising Google's design, even seeing the day when design will no longer be an Apple domain. The videos and initial tech reviews look very very cool.

Viele Fragen
Google says it is about augmenting technology in a way to fit into our existence to make us more "aware" of our surroundings. I for one cannot see how wearing a screen right in front of my eyes is going to make me more aware of passersby or bystanders or even my friends and family. If Google says glass is going to make you more aware of the surroundings by just letting us take pictures or videos and share them instantaneously or get directions without distracting ourselves then its just an adage to the smart phone where you would extend smartphone functionality to glass via bluetooth and not use your hands that often. Another pain point about Glass is the data or the connection. If you are in a tunnel or far away from cellular range, the glass would serve no purpose. But in a populated neighborhood say like SFO may be Glass is just the thing you need to keep your bearings straight.

Sci-Fi Future?
Behind all the doubts is the possibility that may be there is something fundamental about how we augment technology into real life/world that will change. Or it will open new dimensions. The possibilities are immense. Hence the excitement and fascination. Quora has interesting threads going on about how the UI design must work for such device. There are few interesting mock ups for possible future apps. #ifihadglass is revealing interesting answers from a consumer point of view. The most practical one till now has been how glass can be used inside operation theaters by doctors during surgeries and by hikers/trekkers who are in perilous situations and need instant support.
Another quora thread which explores possible glass applications is noteworthy. I would say the future shown in the sc-fi movies is here. If only they had this campaign in India!

See if for yourself!

PS: Immense stalking potential !

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